Oh, TM/® symbols? Don’t use ’em; don’t have to

Oh, TM/® symbols? Don’t use ’em; don’t have to

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Over the weekend, Susan and I heard from a garden writer who worried that he was about to be attacked by the Conard-Pyle company for not naming the Knock Out rose line the way it prefers (all caps with a ®). Instead, the writer was using the single quotes most of us employ when speaking of specific hybrids. Knock Out, however, is not just a specific hybrid; it is a group of hybrids developed by William Radler and a registered trademark (owned by Star Roses/C-P). That’s why you’ll see the trademark symbol used on the many websites that sell these roses. Personally I have very little occasion to name these roses, because I don’t grow any—I find them boring and unattractive. But that’s another topic. It’s also a very popular brand, and has been illegally propagated—that’s another topic, too.

Our writer friend received a couple letters from C-P about his “misuse” of the name, but—as we just heard—the company subsequently apologized, saying the letters were written in error. Here’s the thing, though. Writers are not legally required to use trademark symbols, registered or unregistered. Such symbols and other formalities may be required in corporate documentation, but the usage is not legally binding. I follow the Chicago Manual on these matters and routinely remove such additions when my writers mistakenly use them. Capitalization is all that is required.

Browsing the interwebs, I found a couple usages of Knock Out in national publications, including this, which uses the single quotes, and this, which is what I would do. As for all caps, that’s just obnoxious. (One of the reasons I prefer Chicago is its restrained attitude toward capitalization.)

It bothers me when plant companies lean on writers about how the way their plant names are used. We are not their employees, or their PR firms. Gentle corrections are one thing, when there is truly a mistake; imposing unenforceable requirements is another. I’m glad that does not seem to have happened in this case.

While we’re on this, many writers and photographers need to realize that their work is copyrighted to them as soon as they set it down in a fixed/tangible form. Registration and notice is not required, especially not in a byline or slapped all over a picture. Clearly, I  have a pet peeve about unnecessary symbol litter!

Posted by

Elizabeth Licata
on November 3, 2014 at 8:05 am, in the category Ministry of Controversy.

    • Carolyn
    • 1st January 1970

    Yes! Thank you!
    (retired copyeditor)

    • Graham Rice
    • 25th July 1980

    There’s an important distinction between referring to Knock Out roses in general (with or without the ®) and individual roses in the series.

    • Tibs
    • 6th August 1987

    “ChewMayTime” sounds like it should be on the side of a barn. Or be sold with a spittoon.

    • Mark
    • 21st April 2016

    What’s worse, in my opinion, is that the cultivar name isn’t even Knock Out, it’s ‘Radrazz.’ So single quoting the K-word name is just wrong but a completely understandable mistake given the confusion these brand names create. I believe Tony Avent wrote about the whole brand name issue quite a while back.

    • DC Tropics
    • 23rd June 2016

    We may not be required to use the symbols but if we do, we need to use them right. Single quotes were absolutely erroneous in this case as they denote a cultivar name, which a registered trademark name (e.g., Knockout) is not.

    • gary
    • 11th September 2016

    Mine bloom straight through until frost with little care besides some fertilizer. I find them neither boring nor unattractive.

    • Amy Campion
    • 3rd November 2016

    You mean that after I went to the trouble of finding out what all those symbols mean, reading Tony Avent’s rant and getting fired up, and finally falling into line and following the standard protocol–now you’re telling me I don’t have to toe the corporate line? Just think of all the keystrokes I’ll save! Thanks for the heads up.

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